Sunday 25 September 2011

1997- Raw



Raw creates and introduces haircuts that are once again individual yet commercial and easy to maintain.
The haircuts are seamless with textured lengths. Fringes were a focal point, with short fringes, strong lines or long and more transparent feels.
       Personalizing techniques such as back cutting and deep slicing to create separation and texture. A lot of images giving feeling of the hair being natural and touchable.

1998- On the Edge


On the Edge shows progression in hairdressing, involving our clients more in our work by pushing them to new limits. This new progression was a challenging collection with combined different levels within the haircut which were very clean cut.
      This collection is based on strong lines but at the same keeping a lot of internal textures and seperation. On the Edge encouraged creative "out of the box" doing.
   

Sychronise 2004





In Sychronise fringes are very much the focal poit, being slighty offset or asymmetric. This collection works with creating textured shapes on different lengths hair.

Project 10/ The Look Book 2010




Our most recent collection has strong musical influences especially glam grunge such as Nirvana and Courtney Love. Fashion also plays a major role in influences in this collection including Vogue, Mulberry, Burberry, and Fur textures. All haircuts are versatile and have been created to be reworkable and very importantly- salon friendly. All cuts look undone, aren't neat which really symbolises how we have worn our hair the last year and so texture has become a key part in enabling us to create this style. Classic cuts have been given a wig like qualities with expanded width, whilst vigorous texture  created by elaborate  layering techniques acheieves a rebellious DIY finish to the hair, this is most apparent in Richard Mannah's haircut "The Masha".

Interactive 2009



Interactive shows the understanding of global trends in the world of fashion and its connection with hair.
It uses new techniques, multiple textures and variations in width, height and length all together worked for a uber –luxe feel and exclusive edge.

Flux 2008






Flux represents continual change and expresses how Toni and Guy is evolving year on year. Inspiration taken for this collection include the 1920s, Mia Faro amd Twiggy aswell as musical street cultures at the time.

Kaizen 2007




Kaizen was all about very strong colours and silhoettes, bold shapes and colours really complimented each other. ...Kaizen is japanese and means : already something good that we´re making better, better and better " this is exactly what  Toni and Guy try to acheive  year on year when releasing new collections, our aim is to progress so we are constantly growing as hairdressers.

Expressionism/Collections books 2006

Demonstrating more advanced approach of techniques, including conflicting textures and tones, off set lengths,textured silhoettes and seamless teardrop fringes.

Identity 2005



This collection had lots of character whilst encorporating very clean graphic cuts.

Chromatic/Pure hair 2003



Chromatic really demonstrates a new trend in fashion, but also the ability to translate extreme ideas into commercially viable cuts and colours. Strong block cutting techniques and technical panels are used throughout this collection. Even though the cuts and colours are strong the styling of each image is less perfect, more diffused and natural textures where product choice is key to create strong images. This encouraged us to educate our clients how to recreate styles at home with product application which is still a key role in hairdressing in the salon to date.

1999- Neometric Y2K/ Evolution/Revolution

Neometric Y2K comprised of strong shapes but with shattered outlines all perfectly complimented by the color techniques which enhance and work well with this collection. A lot of the collection is still very innovative but while maintaining salon friendly adaptability of seamless layering, achieved by creative but suitable personalizing the haircuts contain a lot of "double effects" created by subtle disconnections, based on the concept of double cut, created internally or externally. Shattered outlines and internal texture result in an almost grown in/grown out feeling that is youthful and rebellious. There is a definite softness and feminity, suggesting a new movement for the new millenium. This collection utilises techniques from previousseasons like double baselines, undercutting, seamless layers, diversity in fringes and directional finishes.

Deconstruction 2002


Deconstruction was inspired by catwalk fashion at the time but this allowed Toni and Guy to relate that into commercial, versatile styles. Slicing and point cutting layers created destressed textures and a seamless contemporary feel to the hair.

Hair Fusion 2001


This collection works with C-curvatures,disconnected textures, some asymmetry and undercutting. There is more of a focaus on mens collections in Hair Fusion compared to previous collections, "Fundamentals are redifined to give collection fresh feeling"

Tuesday 20 September 2011

2000- Zero Zero



This collection was more daring and perhaps influenced by retro and punk rebellion. It involves a lot of detailing with fringes, where shapes are versatile and adaptable.
  Zero Zero was all about wearing the hair because it looks good, so haircuts looked lived in , were very manageable and extremely wearable.

1996- Cuts with Perspective





Cuts with Perspective was a collection based on classic haircuts with strong disconnections and asymmetry. in 1996 Toni and Guy released two collections, Cuts with Perspective and Colour with Attitude which each concentrated solely on the cuts or the colours.
     This collections main aim was to create wearable but interesting shapes using creative twists to give a different perspective and more creative edge, working with disconnections, overcuts and asymmetry . Even though asymmetry is worked throughout this collection,shapes are still beautifuly balanced and proportioned.
    Personalizing techniques were crucial to create more texture and softness and versatility to support the idea of the collection being individual yet wearable so the looks are salon friendly and long lasting too. This is one of the things Toni and Guy became famous for, bringing softness in to the fashion in the 90s when lots of people were wearing more geometric shapes.